At the end of September, and in early October, prizes are awarded to the cows judged the most beautiful at cattle shows in every little village in the Appenzellerland. In Urnäsch, the cattle show takes place on the Kronenplatz square.
For many farmers, the day when they drive their carefully washed and groomed animals to the show is one of the most important in the year. They love the custom of going to the show with all the traditional dairying paraphernalia, just like when the cows are taken up to the alpine pastures. As they arrive, the cows pass through a wooden triumphal arch, decorated with flowers, to enter the square where the show takes place. At the show, the most beautiful cow will win a prize. Experts assess the animals according to very strict rules. Young animals are also presented and judged.